Godiva Natural Skin Care Products (Godiva Inc.)

AT LAST, WHITE SKIN THAT LASTS!

Introducing the NEW Godiva Natural Skincare

The problem with most whitening products is that it doesn’t last long. Once you stop using it, you’re back to your normal skin color. Well, that’s not the case anymore. Not with the new Godiva Natural Skincare that is.

Back with a better formula, a new packaging and with more promising results, Godiva Natural Skincare range uses the proven power of licorice in effectively and safely whitening the skin. Extracted from one of nature’s most effective skin whiteners – licorice root extract – Godiva gives you white skin that truly lasts.

Extraordinary Active Ingredient

Licorice or Glycyrrhiza glabra is a plant widely used commercially as a sweetening agent. However, its root has been used for many years from as far back as 3000 B.C. in Ancient China and Egypt as an herb with many medicinal properties.

Today, licorice root extract and its active ingredient called glabridin, is widely recognized all over the world as the most potent, naturally-derived whitening ingredient. Glabridin inhibits the production of melanin and the same time nourishes and protects the skin due to its antioxidant and antimicrobial properties. Yet it is uncommonly used commercially because of its high premium price.

The licorice extract used in Godiva Natural Skincare has passed various clinical trials and is guaranteed safe and effective for use in skin whitening, anti-blemish and skin lightening even for long periods of time. Because of this, Godiva Natural Skincare delivers whiter skin that lasts.

The Range

Godiva Natural Skincare range is composed of six effective products to make your daily skin care ritual:

Godiva LicoWhite™ Whitening Soap cleanses and whitens as it events out skin discolorations. A gentle, non-drying cleanser enriched with Glabridin from licorice for brighter, fairer skin. It has high levels of whitening ingredients for faster results. Safe for continued use for longer-lasting whiter skin.

135g Php60.00 (SRP); 65g Php30.00 (SRP)

Godiva LicoWhite™ Whitening Facial Wash has Glabridin from licorice that helps brighten skin as it cleanses. Its low-foaming, soap-free formula moisturizes while it gently and thoroughly cleanses the skin, leaving it with a softer, smoother glow. Effective for all skin types, Godiva LicoWhite™ Whitening Facial Wash is safe for continued use for longer-lasting whiter skin.

50ml Php75.00 (SRP); 6ml Sachet Php5.00 (SRP)

Godiva LicoWhite™ Whitening Facial Toner is the whiter way to even out your skin tone. It moisturizes as it cleanses and is ideal for normal to dry skin. Godiva LicoWhiteyup, ,aTM Whitening Facial Toner is safe for continued use for longer-lasting whiter skin.

100ml Php85.00 (SRP); 60ml Php55.00 (SRP)

Godiva LicoWhite™ Whitening Facial Cream helps even out skin discolorations caused by age, scarring, pregnancy or overexposure to the sun. It is 100% fragrance free and is safe for continued use for longer-lasting whiter skin.

40g Php110.00 (SRP); 6g Php10.00 (SRP)

Godiva LicoWhite™ Whitening Lotion with SPF15 helps even out skin discolorations caused by age, scarring and pregnancy. It provides sun protection as it moisturizes to keep skin soft and smooth. Godiva LicoWhite™ Whitening Lotion with SPF15 contains Glabridin, a powerful skin whitening ingredient from licorice extract that is both effective and gentle to the skin. It is safe for continued use for longer-lasting whiter skin.

100ml Php120.00 (SRP); 6ml Php8.00 (SRP)

Godiva LicoWhite™ Whitening Anti-Perspirant Deodorant contains Glabridin from licorice. It has high levels of whitening ingredients to lighten dark underarms faster. Safe for continued use for longer-lasting whiter skin.

40ml Php79.00 (SRP); 4ml Php8.00 (SRP)

Godiva Natural Skincare products are initially available in South Mindanao for the first quarter of 2013, with a major consumer launch activity at SM City Davao (Ecoland) on February 1-3, 2013.

National launch and distribution will be announced soon.

Like: www.facebook.com/GodivaNaturalSkincare
Follow: www.twitter.com/GodivaSkin
Visit: www.godivaskincare.com

For PR information, you may contact:

Ella A. Bugayong-Pabellano
Marketing Services Manager, Godiva Inc.
Email: mbpabellano@godiva-skincare.com.ph

About Godiva Inc.

Godiva Inc. is a pioneer in natural skin care, being the first to introduce to the local market licorice as an effective and safe natural-based skin whitening ingredient. It is a company committed to continuous research and development, with the aim of further expanding its offerings with products that meet the skin care needs of the Filipino consumers.
Godiva, Inc. is the manufacturer of Godiva Natural Skincare and is the official distributor of Indonesian beauty brands Professional Artists Cosmetics (PAC) and Biokos. For more information about Godiva, please visit : www.godivaskincare.com

Godiva Inc. is a proud subsidiary of Tao Corporation, one of the Philippine’s top 500 corporations. For more information about the Tao Community, please visit: www.taocommunity.com

FAQs (Frequently Asked Questions About Godiva Skincare Products)

WHAT IS THE UNIQUE INGREDIENT USED IN GODIVA NATURAL SKIN CARE PRODUCTS?

Godiva Natural Skincare products use an extraordinary active ingredient derived from nature — Licorice.
Licorice or Glycyrrhiza glabra is a plant widely used commercially as a sweetening agent. However, its root has been used for many years from as far back as 3000 B.C. in Ancient China and Egypt as an herb with many medicinal properties.

Today, licorice root extract and its active ingredient called glabridin, is widely recognized all over the world as the most potent, naturally-derived whitening ingredient.

HOW DOES LICORICE & ITS ACTIVE GLABRIDIN WORK?

Glabridin inhibits the production of melanin and the same time nourishes and protects the skin due to its antioxidant and antimicrobial properties.

IF LICORICE IS ONE OF THE MOST EFFECTIVE SKIN WHITENERS, WHY IS IT NOT WIDELY USED COMPARED TO OTHER NATURAL INGREDIENTS LIKE PAPAYA?

Licorice is not widely used in most whitening products because of its high premium price. Licorice (plant) is not endemic to the Philippines and glabridin as a raw material component to Godiva Natural Skincare products are imported by Godiva, Inc. from sustainable sources abroad.

WHY IS LICORICE SAFER THAN OTHER SKIN WHITENERS?

Licorice is nature’s own effective skin whitener. In making Godiva Natural Skincare, only the safest natural-based ingredients are used.

The licorice extract used in Godiva Natural Skincare has passed various clinical trials and is guaranteed safe and effective for use in skin whitening, anti-blemish and skin lightening even for long periods of time.
CAN GODIVA REALLY DELIVER ON THE PROMISE OF WHITE SKIN THAT LASTS?

YES! Because of the natural ingredients used, Godiva Natural Skincare products are gentle to the skin. The products are made with mild formulation, making the range safe for everyday use, for as long as you want – giving you whiter skin that truly lasts.
IS THERE A RECOMMENDED REGIMEN IN USING GODIVA NATURAL SKINCARE RANGE?

Using Godiva is as easy as 1, 2, 3!

CLEANSE the body with Godiva LicoWhite™ Whitening Soap and your face with Godiva LicoWhite™ Whitening Facial Wash

TONE and remove remaining dirt with Godiva LicoWhite™ Whitening Facial Toner. This also helps prepare the skin for the next step.

MOISTURIZE with Godiva LicoWhite™ Whitening Facial Cream and Godiva LicoWhite™ Whitening Lotion with SPF15, which gives added protection from exposure to the sun.

Finally, complete the regimen with PROTECTION & TREATMENT for dark underarms using Godiva LicoWhite™ Whitening Anti-Perspirant Deodorant.